The Pelham Police Department will host a free Media Relations Training class on Wednesday, December 3, 2025, from 8:00 a.m. to 4:00 p.m. at the Pelham Police Department, located at 32 Phillip Davis Street, Pelham.
This one-day program will be taught by Rick Rosenthal, a nationally recognized media relations trainer and consultant. With over 30 years of experience as a radio and TV news anchor and reporter, Rosenthal has trained thousands of emergency management, law enforcement, and fire professionals nationwide. He brings an insider’s perspective on how the media works and provides strategies to help public safety leaders “win with the media.”
Who Should Attend
This program is designed for more than just Public Information Officers. It is recommended for:
Emergency Management and Public Safety Leaders
EMA Directors
Police Chiefs and Deputies
Sheriffs and Undersheriffs
Commanders and Supervisors
Incident Commanders
Public Information Officers
What You Will Learn
Attendees will gain practical skills to:
Take control in interviews and incident scenes.
Apply strategies that work immediately in the field.
Manage both day-to-day media inquiries and full-scale critical incidents.
Turn media engagement into an advantage, not a liability.
Topics include:
Meeting the “900-pound gorilla.”
The “DWI” Principle of Successful Media Relations.
Feeding the animals (on your terms).
Controlling the media at incident scenes.
Handling critical incidents and tough situations.
Avoiding the trap of “Don’t get stuck on stupid!”
And much more.
This is hands-on, practical training supported by real-world tactics and engaging video examples.
📌 Seats are limited. Email Sergeant Johnson today to reserve your spot.